5 Reasons You Should Use Video Content On Your Website
Posted on 23rd April 2020
Video has become one of the most important tools in your web marketing strategy. If you haven’t yet realised the power of video content, then you could be missing out.
The trend for video messaging is gaining momentum and shows no sign of slowing. There is a very good reason for that: it works.
If you are still unconvinced, then here are five more very good reasons why you should be using video content.
It’s what consumers want
This is perhaps the most fundamental reason why you should use video content. This is how more and more people are accessing information online. Of course, people do still read written content such as web pages and blogs, but a video has more appeal in a world of decreasing attention spans.
Visitors to your website are more likely to engage with some easily-accessed video content than they are with page after page of written content – no matter how good the copy is. Just look at YouTube, one of the most successful websites in the world (and actually the second most used search engine on the planet). This is a website that gets more than three billion searches every month. The secret of their success? Video content. It’s not a bad example to follow.
The younger market
It goes without saying that your business should (unless you operate in a very specific market aimed at the elderly) target younger consumers. You always need new customers, and if you can create an emotional attachment to your brand then you can look forward to years of loyal custom. And what kind of content do younger consumers find most engaging? You guessed it, video.
Again, let’s go back to YouTube. This is a website that attracts more people aged 18 to 34 than any other. The reality is that younger people are more visually stimulated, and more likely to share video content. So, if you want to reach out to a younger audience, then you should do it with video content.
Your website should not be a static brochure, but rather a compelling and dynamic advertisement for your brand. Use video content to make a connection, creating content that captivates and can be easily shared. Video content without doubt improves the user experience, and younger, smarter consumers are all very savvy when it comes to this.
Easy to create
Video content doesn’t have to be produced like a Hollywood movie. You’re not Steven Spielberg and no one expects you to be. These days, most phones come with a video camera setting that is more than enough to produce good quality video content.
Even if it’s just a quick explainer video of someone talking to camera, it can be shot and uploaded in minutes. Try to avoid overly scripting it, keeping it natural and fresh. Bad acting is also a turn off. Try and inject some humour, if appropriate.
Once you get into the habit of creating video content, you’ll find it becomes a powerful partner to blogging, both proven to be great for SEO.
Human beings love stories. From an early age we are sat down and told fairy tales. We identify with the structure of a story and have a natural inclination to follow a narrative. It’s what most of our art forms, from novels to films and soap operas, are all about. So, when it comes to video content, this is the perfect medium to create stories.
You can do this in stand-alone videos, detailing events or products. Or you can create an ongoing series that keeps the viewer interested across a period of time. The story format is a very effective way of demonstrating the benefits of your product or service.
It also gives you a platform to show off your brand’s personality, setting the tone for your business and creating emotional attachments with the viewer.
So far, most of the reasons for using video content have been to do with creating relationships or aesthetic merits. But there are plenty of more technical reasons for using it too. It’s great for boosting your search engine visibility.
That’s because one of the key ways that Google ranks your website is dwell time. This is the amount of time that a visitor spends on your website. Now if you just have written copy, they might hang around for a minute to get the gist. But if they stay for several minutes to watch a video, then Google ranks your website as being of more interest to people and nudges it up the rankings. And, as we well know, unless it pops up on the first page of a search then it’s probably not worth bothering about.
We know from our clients that businesses that include videos on their website generally see higher rates of engagement, with higher click-through and conversion rates. This is by no means a coincidence.
People who watch video content are also much more likely to remember it than those who simply read a few snippets of text. That’s because video content is much more memorable at a psychological level.
As you can see, there are some very good reasons why you should be including video content on your website. But we understand if the technical aspects of making this happen are a little off-putting. Which is where we come in at it’seeze Web Design Twickenham. We can help you to create and place videos on your website that offer relevant and engaging content for your visitors.
This will not only improve the visual appeal of your website, but will also see an increase in all those search engine measures such as click-through and dwell rate. These are the driving force behind the success of any website, and good video content can give them a much-needed boost.
Get in touch with our team to find out more about our website packages that include unlimited video integration as standard. This could be exactly what your website needs.
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