Local Search Engine Optimisation services. 

We now live in an online world 

The way people discover, evaluate and trust local businesses has changed for good. 

Local Google search 
Not traditional advertising 
Online reviews 
Not recommendations 
Ready to purchase 
Not ready to be sold to 

Online is driving offline sales 

97% of consumers search online to find a local business 
BrightLocal 
78% of mobile local searches resulted in offline purchases 
ComScore 
64% of consumers say they check online reviews on Google before visiting a business 
Local Consumer Review 

High performing local businesses are ahead of the curve 

“SMEs that are making the most use of online are 2.8 times more likely to enjoy revenue growth than those who do not” 

 Failure to adapt is no longer an option 

 
“60% of businesses fail within their first 3 years” 
 

We help local businesses future-proof themselves by generating more leads from Google 

How? Local SEO... 
Local SEO (Local Search Engine Optimization), is a way to market your local business online and ensure you reach local customers at the exact time they’re looking for you online. 

 Google wants to provide the best results possible  

Local Pack/Finder Ranking Factors pie chart
Google Local search map
Localised Organic Ranking Factors Pie Chart
Search engine results pages - SERPs

How does Google decide which business to rank highest? 

Proximity icon
 
 
 
PROXIMITY 
 
 
Google uses the location of the person doing the searching and any locations included in the search query to determine the results in search. 
If you’re a lawyer based in Twickenham and somebody searches for Lawyers in Guildford you’re never going to appear in the results. Proximity is a metric that you can’t control or influence. 
 
 
 
RELEVANCE 
 
 
 
How relevant is the search term to the business? 
If you’re an employment lawyer and a person search for an immigration lawyer it’s unlikely that your business will be returned ahead of businesses that are immigration lawyers. 
 
 
 
PROMINENCE 
 
 
 
 
What is the authority of the Local Business? 
Google uses various signals like reviews and links to decide a business’ prominence and authority. 

1. Google Business Profile 25% of signals 

Google Business Profile (GBP) is your new home page. It’s vital for local search. Your GBP profile is how most potential customers will discover and evaluate you online. If you don’t have a well optimized Google Business Profile, it’s impossible to succeed in local search. 
We investigate high volume search terms relevant to your business. 
We work with you to understand your top competitors’ profiles, gaining insight into their successes. 
We ensure your profile is optimised with fully accurate and complete data. 
We monitor and publish Google updates to improve profile relevancy and drive conversion. 

2. Link Signals 16% of signals 

These are links from other websites that link to your website. As a local business you want to have links that are relevant to your location and industry. This is a crucial signal to Google that you are an authoritative website. 
We can put forward a relevant link-building strategy for your business. 

3. Review Signals 15% of signals 

Online reviews are how today’s consumers evaluate and trust local businesses online. They also act as a key ranking signal for Google. Even with the highest-ranking business if your online reviews aren’t as good as your competitors you’ll never succeed online. 
We will run a full audit on your online reviews and benchmark this against your competitors. This allows us to identify the gap between your online reputations and come up with a strategy. 
We can survey your customers and make it easy for them to leave reviews, whilst reporting back on unhappy customers before they leave an online review. 

4. On-page Signals 15% of signals 

On-page signals are everything that’s on your website, from your metadata, headings and copy, to your images.  
Google uses these as signals to determine relevance and to dictate ranking. 
When we engage with a client, we'll always run a full site audit to ensure their site is sending all the right signals to Google. 
Title tag + Header tag review 
Content review - Is there enough content, and is it locally relevant? 
Are there calls to action on your site to drive conversions? 
Is it easy for a user to navigate and get in touch? 

4. Citation Signals: 15% of signals 

A local citation (also known as a business listing or online directory listing) is any place online that displays your business’ name, address and phone number. Google uses this data to help validate your local business data - inconsistent data on these directories can damage your visibility. 
We’ll run a full audit of the citations for your business, making sure that we build out and clean up citations on the most powerful directories to ensure your business data is listed and 100% correct. Ensuring optimal visibility in Google for your business. 

How we work with clients 

Month 1 - Initial Audit 

In the first month we’ll build a unique report detailing your current performance against all key metrics and how this stacks up against your competition.  
We’ll then use this report to build and prioritize your Local SEO strategy. 
Ranking positions chart

Month 1 - Review Meeting 

Once we’ve finished this report, we’ll regroup with you to talk you through our findings and suggested approach to drive more leads.  
We’ll also share your real time reporting dashboard with you and explain how it works. 
Insights chart

Execution of strategy - Month 2 and thereafter 

We’ll begin actioning the strategy outlined in the audit we’ve created. We’ll build and share your reporting dashboard to keep track of your performance.  
We’ll send a monthly report of the work completed. 
Summary chart
 
 

Talk to us! 

It all starts with a conversation – get in touch with us today to find out what we can do for you. 
 
 

Talk to us! 

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